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Seminar for sales and marketing managers and company marketers.

‘Increasing conversion from click to sale in 2022’

 

‘Live sales scenarios for communicating with customers as part of the sales system and a tool for multiplying conversion rates by 3x and company turnover’

Yulia Kharitonova, an expert in sales department creation and live sales scripts, managed sales at the international chemical company BASF and is the author of the training programme for creating sales champions, ‘The Formula for Successful Sales.’ She has 12 years of experience in sales and sales management and has created and strengthened more than 200 sales departments.

  • Why scripts are needed in the sales department and how to control their use.
  • Does the employee talk like a robot, or how does a script differ from a live sales communication scenario?
  • How to train new managers in the sales department so that they can achieve their targets faster.
  • How to increase conversion rates by 2-3 times using a live sales script.

‘End-to-end analytics: from click to application’

Yuri Fedulov, head of the Lumolink office in St. Petersburg. He has been working in the field of e-commerce and internet advertising for over 20 years. He has led the creation and promotion of over 200 websites, including online stores in Russia and abroad, since 2000.

  • How to reduce the cost of an application? 7 ways to reduce the cost of an application.
  • How to increase the number of applications? New advertising platforms in the new reality.
  • How to measure everything? How to set up end-to-end analytics in Yandex Metrics or CRM?
  • Express audit of website conversion.

September 8, from 4 p.m. to 7 p.m.

 

The number of places is limited. Please let us know in advance the number and names of participants from your company.

Participation in the seminar is free of charge.

The organisation reserves the right to refuse participation in the seminar without giving a reason.

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